Prochain rendez vous :
PARIS - 4 Octobre 2018
Dans le cadre du musée Fragonard,
le Comité Mistral et ses membres organisent
une soirée de présentation de l'ensemble de leurs activités
à la presse nationale et internationale.
Promotional Campaigns :
Each year, the Comité establishes an annual plan of action based on collective promotional campaigns for life style and the art of living in Provence, ensuring support for their members in their international development. The first campaigns involved Canada (Montreal), Russia (Moscow) and China (Shanghai). They consisted of putting in place public relations (press conferences, tv and radio broadcasts) and commercial campaigns (mini shows) around the theme of ‘Life style and the art of living in Provence’.
Executed with the help of partners from the public and the private sectors, they highlighted both the expertise of Comité members and the excellence of the image conveyed by a particularly highly regarded region.