FRAGONARDUne tradition familiale

The House of Fragonard, a story of perfume making It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms.

The Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born royal painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions.

This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. At their instigation new production plants and sales outlets have opened in Grasse, Eze and also Paris. It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernization. As an avid art collector, during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension.

Today, Jean-François Costa's daughters preside over the perfumery's destiny, and are as concerned as the preceding generations with continuing to build the company and adapt it to today's needs and desires. Fragonard collection The fragrances developed by the Parfumerie Fragonard are all exclusive creations that now constitute a unique and varied range. These fragrance lines are accompanied by a vast selection of personal care products; soaps, shower gels, body lotions and bath salts.

Fiche Pro - Key points

20 boulevard Fragonard
06130 GRASSE – F R ANC E
T. + 3 3 ( 0 ) 4 9 3 3 6 4 4 6 5
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>Une tradition familiale depuis 1926

>Production :
Parfums et produits parfumés,
art de vivre et mode

>Points de vente :
3 usines de production sur
la Côte d’Azur, 5 musées à Paris et à Grasse
15 boutiques en France

Ouverture 2015 :
Nouveau Musée du Parfum à Paris
2 nouvelles boutiques à Paris et sur la Côte d'Azur